![]() Once in position, they would unfurl reflective Mylar sails that would bounce sunlight back to Earth. If StartRocket can find an advertiser to follow through, the actual ad will work via a string of small synchronized satellites called CubeSats. “This was a one-time event we have no further plans to test or commercially use this technology at this time.” “We can confirm StartRocket performed an exploratory test for stratosphere advertisements using the Adrenaline GameChangers logo,” a spokesperson for PepsiCo told Gizmodo. The beverage maker said it did partner with StartRocket on the test, but that it was just a one-time thing. And by Monday afternoon, PepsiCo was already walking back the comments made to Gizmodo. “Orbital billboards are the revolution on the market of communications.” StartRocket also claimed they’ve now successfully tested their technology using a weather balloon.įuturism’s initial story ran on Saturday. ![]() “We believe in StartRocket potential,” PepsiCo spokesperson Olga Mangova told Futurism in an email. A spokesperson for PepsiCo’s Russian branch told Futurism that the company partnered with StartRocket and could launch an ad for their drink Adrenaline Rush as early as 2021. ![]() Some called it “repulsive.” Others urged boycotts of any company that took them up on the offer.īut the beverage giant PepsiCo actually took the idea seriously, as reported by Futurism. Readers reacted harshly to the announcement. In January, Astronomy reported on a Russian start-up company called StartRocket that said it wanted to use swarms of mini satellites called CubeSats to project ads on the night sky from low-Earth orbit. The idea to launch billboards into space may have seemed like just another marketing gimmick. ![]()
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